The Real Story of Informix Software and Phil White chronicles the meteoric rise of Informix Software, How it Became a Billion Dollar Technology Company, and the Scandal that Ultimately Led to its Spectacular Fall.
"Greed, lies, and the lust for power -- 'The Real Story of Informix' has got it all. And while those base elements provide no end of page-turning fun, the book's real value lies in the author's decision to take the high road. If you don't pick up a wealth of leadership lessons from this story, you're just not paying attention." Bruce Hadley, SoftwareCEO.com
“Steve Martin’s book is a fascinating insider’s account of a highly important company and business leader in the software industry’s glory years. I found myself intrigued by the assertion that despite his personal failings, Phil White in fact does not deserve the criminal treatment that the world seems all too eager to suffer upon Executives at the top of failed companies.” Angel Mehta, Editor, The Sterling Report
"If you want to understand Silicon Valley, you have to study the rise and eventual consolidation of the database software industry."
Tom Foremski, Silicon Valley Watcher
What do the World’s Leading Technology Companies have in Common?
Since its release, Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy has caused a sales sensation. Find out how world leading companies are using this new philosophy on the human nature of enterprise sales to increase their top-line revenues. Visit Heavy Hitter Selling
Another Critically Acclaimed Steve Martin Book
“Steve Martin’s interesting examination of great leaders in history and the parallels he draws
between waging a war and waging a sales campaign should be required reading for enterprise salespeople.”
Jay Fulcher, Chief Executive Officer, Agile Software
“Heavy Hitter Sales Wisdom goes beyond the traditional description of sales cycles to the ‘heart’ of selling.
It's about the emotional connection with the customer but also the attack and destruction of the competition.”
Olivier Helleboid, Vice President Software Operations,
Hewlett-Packard
“Heavy Hitter Sales Wisdom is a practical solution selling guide, loaded with real-world analogies, personal
experiences, and modern proof points sure to enhance the success rate of anybody selling large complex solutions.”
James Lewandowski, Executive Vice President
of the Americas, McAfee
